NOTO
OUR MISSION
MULTI-USE | NATURAL | UNIVERSALLY SEXY
NOTO is a multi-use, gender-inclusive, clean cosmetic line. Packed with uncomplicated yet high-performing ingredients that will change your skin with regular use, NOTO celebrates the authentic and diverse layers of what self-expression and beauty can mean. We are a champion for ferocious individuality, while cultivating a creative and mindful community along the way.
Our mission revolves around:
- Representation
- Customer-reviewed real results
- Simple, yet high-performing clean ingredients
- A deep, give-back philosophy
- Vegan + cruelty-free ingredients
NOTO IS: FOR YOU
Gloria understands the beauty industry deeply due to her extensive background as a fashion and beauty makeup artist and contributor, dating back to 2006, as well as being the founder of the arts and culture print publication, The WORK magazine.
By working first-hand with so many cosmetic brands, Gloria saw all too clearly how the majority of cosmetics were cocktails of chemicals, fillers, and pollutants– and that advertisements were meant to make one feel bad about themselves. Through this, she created her own solution by developing products that reflected the changes she wanted to see in the industry. She wanted to make changes not only in the ingredients, but also in the visual identity and messaging of what wellness and beauty could look and feel like.
WHAT DOES “CLEAN” MEAN?
Clean has taken on many forms over the years (am I right?). But for us, clean means free of ingredients that can harm your body and the environment. We do our best to source the highest quality products from manufacturers who pursue ethical practices and regenerative farming.
CLOSING THE LOOP
We are far from perfect, but we strive to make shifts as we grow to make NOTO an even more thoughtful brand. All of our packaging is biodegradable and made of recycled PCR plastics, glass, or metal. Our shipping materials are made of recycled paper and green cell foam.